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Marketing Manager

Acronis

Acronis

Marketing & Communications
Tokyo, Japan
Posted on Tuesday, June 4, 2024

Acronis is a world leader in cyber protection—empowering people by providing them with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are looking for someone who is ready to join our mission in creating a #CyberFit future!

The Marketing Manager for Acronis Cyber Protect Home Office will be responsible for overseeing the marketing activities related to Acronis True Image in the Japanese market. This role involves close collaboration with sales and eCommerce managers to ensure global marketing strategies are aligned with sales goals and localized to meet regional needs.

Every member of our “A-Team” has an instrumental role and impact on the success of Acronis’ innovative and growing business, so we are looking for someone who enjoys working in dynamic, global teams and thrives in a fast-paced and rapidly changing work environment. Just like everyone at Acronis, the ideal candidate will embody all of our company values: responsive, alert, detail-oriented, makes decisions, and never gives up.

WHAT YOU'LL DO:

Marketing Plan Coordination

  • Support the prosumer sales and eCommerce managers with their marketing activities, adhering to standard processes such as Marketing Planning Sheets, Allocadia, Concur, processing accounts payable, and vendor management.
  • Track and report marketing plan execution process
  • Monitor key performance indicators and report the status to the management

Prosumer Cadence Calls with Global and Local Team

  • Facilitate regular meetings with the prosumer, eCommerce and sales teams to discuss ongoing marketing strategies and performance.

Product Launch Support

  • Participate in weekly launch calls with the product launch team to track product launch readiness and execution.
    · Assist with regional launch activities, including local pricing, product lineup decisions, product asset localization, and peer review entries.
  • Manage the localization and production of regional box designs and box inserts according to Japanese retail requirements.

Communication Materials

  • Draft and dispatch new product announcement letters to distributors and resellers, detailing new products, discontinuations, and price changes.

Event and PR Support

  • Collaborate with the sales and PR teams to prepare for new product PR and media events, including preparing PR content and product presentation decks, and presenting to media and audiences.

Online Sales Marketing Support

  • Manage the localization of promotions for the Acronis online shop, including landing pages and promotional emails for campaigns such as New Product Launches, Back to School, Halloween, Golden Week, Black Friday, End of Year Holidays, Backup Day, etc.

WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS)

  • Proven experience in marketing management, preferably in software or technology industries.
  • Strong understanding of the Japanese market and consumer behavior.
  • Excellent communication and organizational skills.
  • Ability to work collaboratively with cross-functional teams.
  • Proficient in both Japanese and English.
  • E-commerce experience is a plus
  • Skills of using Generative AI for content production is a plus

WHO WE ARE

Acronis is revolutionizing cyber protection by unifying backup, disaster recovery, storage, next-generation anti-malware, and protection management into one solution. This all-in-one integration removes the complexity and risks associated with non-integrated solutions and offers easy, complete and reliable data protection for all workloads, applications, and systems across any environment—all at a low and predictable cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 2,000 employees and offices in 34 locations worldwide. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, and top-tier professional sports teams. Acronis products are available through over 50,000 partners and service providers in over 150 countries and 26 languages.

Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.

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