Regional Markerting Manager France
Acronis
WHAT YOU'LL DO
- Develop and execute cybersecurity marketing programs specifically tailored to the France region, in line with global strategies.
- Proficiency in positioning cybersecurity products and solutions effectively in competitive markets.
- Demonstrate proven experience within the cybersecurity industry, understanding its unique challenges and opportunities.
- Lead the planning and execution of events, from initial concept, content, and vendor management, to final wrap-up and reporting.
- Manage the regional marketing budget, ensuring efficient allocation of funds to meet company objectives.
- Partners with regional sales leaders to identify regional business priorities and initiatives and develop regional Marketing Program Strategy to support those.
- Works with the regional Sales team (PSM, DAM) to monitor & analyze competitive information and customer data to facilitate effective program development and drive activities to drive higher volume and quality of funnel.
- Works closely with the EMEA Marketing team to develop program metrics & effective tactics mix. Measures and evaluates short- and long-term impact and ROI against goals; implements adjustments as required.
- Oversee the management of the Marketing Development Funds (MDF) program to enquire about target ROI and optimize partner collaboration and marketing impact.
- Design and implement partner marketing campaigns that support business growth and strengthen partner relationships.
- Possess significant experience in channel marketing, including working with partners and distributors to drive sales and market penetration.
- Provide the Sales team with targeted marketing strategies and tools to drive revenue generation.
- Collaborate with partners to create co-branded marketing activities that expand their market presence.
- Analyze and report on the performance of marketing initiatives, leveraging insights to improve future campaigns.
- Travel is required to engage with Partner Success Managers, Distributor Account Managers, sales leaders, and key partners, as well as to attend strategic events, with 50% travel expected.
WHAT YOU BRING
- Proven experience in cybersecurity marketing.
- Strong understanding of the French market.
- Experience in channel marketing with partners and distributors.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team.
- Strong analytical and problem-solving skills.
WHO WE ARE
Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management solutions designed specifically for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Our solutions simplify cybersecurity, removing complexity so organizations can focus on their core business.
A Swiss company founded in Singapore in 2003, Acronis offers over twenty years of innovation with 15 offices worldwide and more than 1800 employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses.
Our corporate culture is focused on making a positive impact on the lives of each employee and the communities we serve. Mutual trust, respect and belief that we can contribute to the world everyday are the cornerstones of our team. Each member of our “A-Team” plays an instrumental role in driving the success of our innovative and expanding business. We seek individuals who excel in dynamic, global environments and have a never give up attitude, contributing to our collective growth and impact.
Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.